SWOT analysis for Vodafone PLC

SWOT analysis for Vodafone PLC Vodafone has created a very good Brand Image in the Customers Perception, Vodafone has its services around the world and It is listed in the worlds top 500 Brands and ranked 183 in the year 2006 and is published in Barron and also ranked 86th place in the worlds 100 largest companies and the ranking of Vodafone came down to number 10 in the year 2010 for the top 100 brands listed and that is published by Millward Brown. According to Brand Finances A Global Brand Survey done in the year 2010 Vodafone is ranked the 7th Most Valuable Brand. Best in Class Technology:- Vodafone is equipped with the most advance Infrastructural Network round the globe which helps Vodafone deliver the most unsurpassed quality of communication. There are over 200.000 base stations for the wireless signal Transmission and the network traffic is around 700 billion minutes and over 90 pet bytes of data per year, and the peak download speed is around 28.8 Mbps. This is ultimately serving the Vodafones customers to best services in the market. Vodafone came up with a new Service in the year 2010 named as Vodafone 360 which is an excellent service for the customers who are wanting to be connected everywhere and this particular service is perfect for customers who want to access the latest information available on the internet by keeping their contacts in that. Vodafone 360 is connected to the latest updates from the popular social networking sites, such as Face book, Msn and skype, so Vodafone 360 users can stay update from their Friends and latest news. Vodafone was the First operator to Provide DRM- Free Bundles and has the largest Digital music Subscriptions In Europe where are over 500,000 Customers. Global presence and diversification revenue Vodafone has expanded its business in different parts of the world like Europe, Middle East, Africa, Asia Pacific and the United States through the companys subsidiary undertakings and the investments as of FY2010, and Vodafone is the one best Worlds Leading International Mobile Telecommunications company. Vodafone has partners in more than 40 Countries and has the equity interests over 30 countries; Vodafone has a very good prominent market share in most countries around the world including Europe, The Middle East, Africa, Asia pacific and the United States and Vodafone also has a diversified revenue base for instance in FY2010. Vodafone has its largest geographical market and Germany Contributed 18% of the Total Geographic Revenue. And Italy is the second best revenue generator for Vodafone ie: 13.5% and Spain with 12.7% and United Kingdom with 11.2% of share and Vodacom with 10% followed by India 7% in FY2010, The groups other Africa and Central Europe, and other Asia pacific and middle east operations accounted for 12, 8 and 7.5 percentage respectively. This in turn led Vodafone to be the largest mobile telecommunications operators. Prominent market position At the end of 2009, Vodafone has a sizeable market share in the European region with Italy, Romania Germany Spain and UK at 33.5, 33.1, 32, 31.2 and 23.4 percentages. Whereas, the market share in the eastern European country of Turkey is at 24.5%. It is has a truly international customer base of 347 million registered customers as of 30th June 2009. A sizeable portion of it comes from India where it has the largest and growing clientele. It is estimated that by 2010 Vodafones Indian customer base has the capability to grow up to 111million by the end of 2010 from the present 32 million subscribers. Vodafone subscribers and 85,000 employees have given it a market capitalization of  £80.2 billion as of August 2010 and global mobile market share of 7%. Weakness Mobile phone radiation It is said that the exposure of RF fields from the cell phone towers has dangerous health hazards. Some research studies suggest that excessive cell phone usage could lead to cancer. This belief, however, remains a debatable issue. The local health authorities and the World Health Organization agree there is no evidence on the same. The damage though has already been done. It is a problem faced by all telecom operators. Government authorities in some countries have already taken precautionary measure by limiting cell phone usage in school and colleges, since pupils are more sensitive to RF fields. To a certain degree, the cell phone radiation concern reduces the quantity of demand since a segment of the market will have minimum usage. Legal Proceedings Concerned over allegations of cell phone radiation that will dent telecom industries revenues, operators like Vodafone and Verizon wireless have filed lawsuits against groups alleging various health consequences as a result of mobile usage. Health risks have not been substantiated however, there is no guarantee that the actual or perceived risks of RF exposure will not impair Vodafones ability to retain or attract new subscribers, or reduce mobile usage or result in future litigation. The litigation may further affect Vodafones operations adversely than that of other telecom operators since Vodafones strategic focus is on mobile telecommunications. Opportunities Increasing customers and emerging markets There has been a 20% growth in the telecom industry in the last three years with a 4.7 billion subscribers. Emerging markets like India, China, Turkey and South Africa have been improving performance with increasing revenue which contributes to the market share. In emerging markets mobile penetration is around 50% as compared to European market. Developing countries are expected to deliver faster GDP with little alternative fixed line infrastructure. Turkey in the fourth year had revenue growing 31.3%. Vodafone Indias revenue increased by 14.7%. Other Asia pacific regions and middle east service revenue increased by 9.8%. Mobile Transfer Service Mobile money transfer service is a value added service that provided through existing infrastructure with the help of other financial enterprises. It is a growing business with enormous opportunities especially when mobile customers are growing exponentially with an expected penetration of 5.4 billion by 2015. In the coming years mobile money transfer system will become Vodafones important source of income. 4G Introduction 4G is all about improved high speed data transmission. The superior ultra-broad band will improved internet connectivity and therefore better live streaming experience. Vodafone again will be using its own infrastructure to launch 4G. Growth of mobile advertising The increasing trend of mobile phone users, has led the industry to believe that the global mobile advertising market is expected to grow at a compounded annual growth rate of about 40% until 2014. This has been primarily because of the new handsets that are compatible and improved internet connectivity. In 2008 Vodafone ran several hundred campaigns for global brands. A year later, mobile advertising was devoted to 18 operating markets. This potential market will be a major growth area for telecom players. Threats Legal Risks Vodafones groups revenue comes from emerging or developing countries since they have majority of its customers in such markets. In emerging markets however, political, regulatory, economic and legal systems are less predictable. This environment makes Vodafones investments vulnerable and any legal developments are beyond the control of the group. There is also the likelihood of not having achieved any returns in these markets. Increasing Competition The exponential growth of new customers has been due to increased competition. The fierce competition has also led to declines in tariffs for mobile services and is expected to decrease further thereby causing drop in revenue. Competition has also led increase in subsidies for handsets. Licensing is also another concern that the telecom industry faces which may also lead to competition. Delayed Technology One of the hallmarks of Vodafones success has been the innovative technologies which are provided by vendors. The group makes significant expenditure towards setting up new infrastructure for improved communications. These technologies however, do not guarantee that the common standards of specification will be achieved. The technologies are developed according to anticipated schedules that will perform to the expectations of the vendor or their commercial importance. The poor performance from any vendor could result in additional expenditure or reduced profitability. Adverse Macroeconomic conditions Poor economic conditions may lead to reduced spending by customers. They may purchase lower priced products and services from a competitor. Externalities like recession or global economic deterioration will only delay the purchasing necessity of the customer. Adverse macroeconomic conditions will only affect Vodafones sales income. References http://www.vodafone.com/static/annual_report10/business/customers.html http://zprcnet.wwwwang.com/content/20103/1080835.shtml http://www.vodafone.com/start/investor_relations/vodafone_at_a_glance0.html http://en.wikipedia.org/wiki/Vodafone http://lawyers-law.com/indian-court-upholds-big-tax-bill-against-vodafone/ Jobber, D. (2007) 5th edn. Principles and Practice of Marketing. Berkshire: McGraw-Hill Education

Case Critique: Black Fly Beverage Company Inc Essay

Black fly is enjoying a comfortable growth, their product has been well received by consumers and they have also benefited from positive feedback from the media. Now would then be a very good time to undertake an expansion as the company would take advantage of the momentum and exposure it currently has to introduce new products or features to the market. Let’s evaluate the different options available to Black fly. First Alternative: Launching a new Flavour: Launching a new flavour of an existing product has been the most common expansion initiative taken by companies in the food and beverage industry. It is a conservative approach as it usually does no require a significant investment mostly because it benefits from economies of scale and often does not require any new equipment for the production as it is the case with Black fly beverages. Furthermore the company currently has enough capacity from a production perspective to support the expansion. However the main risk, as it was assessed by the company, is that the new flavour may â€Å"cannibalize the original recipe† and will not result in an increase of market share but rather split sales between the products. The flavour is less likely to attract consumers and could only be an additional option to existing customers allowing them to choose or switch between flavours which does not increase revenues but rather keeps them steady. Also, if we take in consideration the psychological buying process of consumers it has not been proven that consumers are more likely to purchase a product because it offers more than one flavour nor does it help a consumer revisit his choice if he did not like the product in the first place. Second Initiative: Creating a new product line ‘Spiked Ice† The spiked ice is an innovative idea, a first in its kind to be introduced to the wine and spirit marketplace and like any new idea it is important to establish that it is also an opportunity. The LCBO being the largest retailer of alcoholic beverages in the world, it is safe to assume that it has the best knowledge of trends in the industry as it is almost the only channel of distribution of alcoholic beverages in Ontario. The LCBO is then the best resource a company can use when it comes to product/industry feasibility as it carries out a stringent assessment of quality, price and market potential for each new product. Therefore there is an opportunity and a market potential for this new product since the LCBO is willing to provide shelf space for the Spiked Ice, furthermore it has a provided a firm commitment for a 4 months order. The â€Å"Spiked Ice† also has the potential â€Å"real† additional revenues since it is a different product and can also target consumers who are not typically fond of vodka coolers (i.e. consumers that prefer drinking beer but whom during the summer month would quench their thirst on a freezee with a vodka twist) Allowing the company to increase and diversify its customer base. This initiative however does require a significant capital investment to upgrade the production facilities and the company would be facing a significant loss should the product not generate enough sales however the company has commitment from LCBO for a large quantity which will also help them boost the roll out of the new product. Also from a managerial/organizational perspective the company has proven that it is capable of successfully undertaking similar projects. I would recommend the company to launch the â€Å"Spiked Ice† as it is the only option that has the potential to generate additional revenues allowing the company to truly expand by penetrating a different segment of the market share. Introducing a new flavour has a low potential as it does not target a new segment or customer base and will most likely not generate additional revenues however it is a good initiative that could be launched for retention purposes to increase customer satisfaction.

The Dirty Facts on Adolf Hitler Essay Topics

The Dirty Facts on Adolf Hitler Essay Topics Once Hitler realized the chance to overtake Germany, he started to run for fuhrer. He did not do well in school. He is the most popular and also the most controversial leader of modern history. He was a relatively poor student, a fact that he later attributed to his rebellious nature towards Alois. It is by far the most difficult issue to get some empathy with somebody like Adolf Hitler. The notion of original sin plays a huge part in the psychoanalysis of Adolf Hitler. It is due to this deficiency of holistic view which makes it impossible to suppose that Hitler was simply innately evil, since the film might otherwise have you believe. But there isn't any lack of intrigue. The War Against Adolf Hitler Essay Topics Choosing our service, you are going to understand that studying can be simple if you gain from the help of capable experts. It is better to be aware that a few of the facts that are in the report are disputed and t hey might not be entirely accurate. You should have your reasons, and our primary concern is that you find yourself getting a great grade. You ought to be proficient in the topic, have an overall idea about the chosen issue and can get the best arguments to show your thesis. Whenever you choose to ask us for skilled aid, don't hesitate to get in touch with our support managers. It's very simple to prepare, use and manage, which means that your company can concentrate on what really matters. However, you can be certain that you're getting a fine work for the price tag you're paying. He turned his useless artistic talent to the constructive job of building a complicated scheme to steal a great deal of money. New Ideas Into Adolf Hitler Essay Topics Never Before Revealed Completely free Adolf Hitler essay samples can be found FreeEssayHelp with no payment or registration. I believe that you might want to return to your initial task description or your instructor and be sure t here are not points that need to be included in an essay of this magnitude. Today, university departments provide specializations on the guy and writing an essay a part of coursework. Alongside the topics, you'd come across loads of papers free of charge. Type of Adolf Hitler Essay Topics The one difference is that my wife hasn't been responsible for more political assassinations than every other organisation in the past seventy decades, so I continue to reside. The generals were also very concerned regarding the prospect of partisan war, in other words, war behind the lines in the territories they were planning to conquer. With these kinds of declarations the situation became still more strained, so the old gentleman irrevocably made a decision to assert his parental authority no matter what. Said villain was able to create a large zombie army by killing multitudes of individuals. Though the song is intended to be humorous (and intentionally bad) the facts inside the song are true. Nevertheless, should you wish to get a great grade, you're want to go for a flawless history essay topic! If you enjoy this poem, I suggest that you read the job of other dark poets including Edgar Allen Poe. This is absolutely a poem you will not discover in a schoolbook. Such an enormous operation would not have been possible without a safe staging ground with airbases for air cover. At the right time of the final modification, aspects like color blend and three-dimensional were introduced, to present the logo with an unusual design. The first couple of years in office proved almost wholly devoted to balancing power. The peculiar round shape of the automobile was inspired by means of a sketch created by Bela Barenyi in 1934 for a French automobile magazine. Understanding Adolf Hitler Essay Topics A few of these monsters evaded justice for the rest of their natural lives. Rather, it's exploitation of some other culture and people. I am interested in knowing more about this topic because I truly want to learn what caused him to begin a complete war to kill and enslave Jews. The Characteristics of Adolf Hitler Essay Topics The essay isn't the simplest task to master. Explain why propaganda proved to be an important portion of the Nazi state. Within this outrageous maze, the poet is operating from his chaotic troubles. This viewpoint can be found from the view of humanity as a whole.

Calculating the Change in Entropy From Heat of Reaction

The term entropy refers to disorder or chaos in a system. The greater the entropy, the greater the disorder. Entropy exists in physics and chemistry, but can also be said to exist in human organizations or situations. In general, systems tend toward greater entropy; in fact, according to the second law of thermodynamics, the  entropy  of an isolated system can never spontaneously decrease. This example problem demonstrates how to calculate the change in entropy of a systems surroundings following a chemical reaction at constant temperature and pressure. What Change in Entropy Means First, notice you never calculate entropy, S, but rather change in entropy,  ÃŽâ€S. This is a measure of the disorder or randomness in a system. When  ÃŽâ€S is positive it means the surroundings increased entropy. The reaction was exothermic or exergonic (assuming energy can be released in forms besides heat). When heat is released, the energy increases the motion of atoms and molecules, leading to increased disorder. When ΔS is negative it means entropy of the surroundings were reduced or that the surroundings gained order. A negative change in entropy draws heat (endothermic) or energy (endergonic) from the surroundings, which reduces the randomness or chaos. An important point to keep in mind is that the values for  ÃŽâ€S are for  the surroundings! Its a matter of point of view. If you change liquid water into water vapor, entropy increases for the water, even though it decreases for the surroundings. Its even more confusing if you consider a combustion reaction. On the one hand, it seems breaking a fuel into its components would increase disorder, yet the reaction also includes oxygen, which forms other molecules. Entropy Example Calculate the entropy of the surroundings for the following two reactions.a.) C2H8(g) 5 O2(g) → 3 CO2(g) 4H2O(g)ΔH -2045 kJb.) H2O(l) → H2O(g)ΔH 44 kJSolutionThe change in entropy of the surroundings after a chemical reaction at constant pressure and temperature can be expressed by the formulaΔSsurr -ΔH/TwhereΔSsurr is the change in entropy of the surroundings-ΔH is heat of reactionT Absolute Temperature in KelvinReaction aΔSsurr -ΔH/TΔSsurr -(-2045 kJ)/(25 273)**Remember to convert  °C to K**ΔSsurr 2045 kJ/298 KΔSsurr 6.86 kJ/K or 6860 J/KNote the increase in the surrounding entropy since the reaction was exothermic.  An exothermic reaction is indicated by a positive  ÃŽâ€S  value. This means heat was released to the surroundings or that the environment gained energy. This reaction is an example of a combustion reaction. If you recognize this reaction type, you should always expect an exothermic reaction a nd positive change in entropy.Reaction bΔSsurr -ΔH/TΔSsurr -(44 kJ)/298 KΔSsurr -0.15 kJ/K or -150 J/KThis reaction needed energy from the surroundings to proceed and reduced the entropy of the surroundings. A negative  ÃŽâ€S  value indicates an endothermic reaction occurred, which absorbed heat from the surroundings.Answer:The change in entropy of the surroundings of reaction 1 and 2 was 6860 J/K and -150 J/K respectively.